What are advertising promotional products?
• Items used to promote a product, service or company program including advertising specialties, premiums, incenties, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. Advertising promotions and premiums are products that are typically given away. Sometimes they are given as a bonus with the purchase of another product. Typically they are items bearing a company's logo (or other identification).

Why give advertising promotions?
• Goodwill. Everyone loves to get presents -- presents that are practical with high perceived value. Customers who feel goodwill become repeat customers and company ambassadors.
• Proven Success. The advertising plan that you adopt requires a proven record of success. Advertising promotions have a history of success.
• Cost effective. Dollar for dollar your advertising dollar is most cost effective when invested in advertising promotions and premiums.

Promotional products engage all five senses. They are the only advertising medium where customers can see, hear, touch, taste and even smell them. Promotional products are affordable; their impression is long-lasting. Promotional products should be an integral part of your marketing mix. Give your clients a reason to hold on to your logo!

Top Ten Uses of Promotional Products

• Business Gifts
• Trade Shows
• Brand Awareness
• Employee Relations & Events
• Public Relations
• Dealer/Distributor Programs
• New Customer/Account Generation
• New Product/Service Introduction
• Employee Service Awards
• Not-For-Profit Programs

Research has proven the effectiveness of promotional products:
• Develops customer loyalty
• Improves sales
• Increases direct mail response rates
• Promotes customer referrals

Six characteristics of advertising promotions and premiums:
• Cost effectiveness
• Targeting an audience
• Durability
• Creative impact
• Goodwill
• Flexibility