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Non-Profits

Choosing the right promotional items for your nonprofit

It doesn't just seem like an uphill battle - it is. Whatever your cause or charity might be, budget and personnel are always a challenge. Marketing dollars must be wisely spent. Promotional items are economical and effective. They build brand awareness by making your organization more visible in the community. (Think shirts and water bottles.) Promotional products are the perfect way to demonstrate appreciation and recognize volunteers in the organization. Finally, promotional items can be an effective means to raise much needed funds. (Golf outings?)

 

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What's the purpose?

Promotional items are about building brand identity and awareness, helping your organization to "Get Remembered," and saying thank you to donors and more. The first step is to make sure you know what you're looking to accomplish.

While you may want to choose more budget friendly items for event giveaways when you're trying to reach hundreds - or even thousands - of people, you'll probably want items of a higher perceived value when thanking donors for their contributions. Think through your goals and select accordingly.

 

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Who's your audience?

Think about the people you're trying to reach. Is your target audience senior citizens or younger consumers - or somewhere in between? Understanding your audience goes a long way toward picking the right products. Ad Quest Promotions is happy to help.

 

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Are you inside or outside the box?

Do regular attendees at your events have a closet full of your t-shirts? It might be time to consider something different. Remember the best promotional products are ones that your audience will use to help you enhance your brand awareness in the community. The longer they use your branded item, the longer they promote your organization. We can help you determine the best items to accomplish your goals.

 

Click for some promotional product ideas related to the non-profit market.

Non-Profits